7 Triggered Email Campaigns That Skyrocket Conversions
Triggered email campaigns are the unsung heroes of the marketing and sales world. They can convert window shoppers into loyal customers faster than you can hit ‘send.’
David Gumpper is CEO/Founder for the Gumpper Group, a leading marketing and technology consultant company located in Sarasota/Bradenton Florida. During David’s 24 years as a technologist, he has deployed and managed information technology platforms for the Michael Saunders & Company, University of Dentistry and Medicine of New Jersey, Ricoh Corporation, and Novartis Pharmaceuticals before moving to Florida in 2003. David joined Michael Saunders & Company in 2003 as Director of Information Technology to restructure and develop a technological customer focus division. Due to his accomplishments in managing the division, David was named Chief Technology Officer by the company in 2015. Under David’s direction, the Michael Saunders & Company web site, MichaelSaunders.com, has been recognized for many web site awards. Awards from Leading Real Estate Companies of the World, which include, Web Quality Certifications since 2009, LeadingRE 2013 Most Effective SEO Strategy, and LeadingRE 2017 Best Property Search. In 2015, MichaelSaunders.com received the Real Trends #1 Real Estate Company Web Site as voted by 70 of the leading CMO’s and CTO’s in real estate. Since 2013 when David obtained his Florida real estate license, he has participated in various committees and advisory boards with the National Association of Realtors®. David has continued his contribution to the industry when he was appointed as a member of the Leading Real Estate Companies of the World’s Marketing Technology Advisory Council in 2012. His contribution to this council was recognized by LeadingRE when he was appointed as vice chairperson in 2015 and then as chairperson in February 2016. David currently resides in Bradenton, FL with his wife Kelly. David’s one son, Ryan, is a PhD candidate in Chemistry at Georgia State University, and his second son, Evan, is continuing his undergraduate studies at University of South Florida.
Triggered email campaigns are the unsung heroes of the marketing and sales world. They can convert window shoppers into loyal customers faster than you can hit ‘send.’